By the late 60s and early 70s, international road transport had already taken off in a big way. DAF drivers who had been stranded due to a breakdown or accident would call the DAF headquarters in Eindhoven, the Netherlands, and usually spoke to someone from the "International Sales" department. They were always offered help immediately, but the need for a structured and professional way to deal with these calls led to the creation in 1972 of ITS (International Truck Service), which at the time was unique in the field of commercial vehicles.